Online Digital Marketing

Digital marketing is the promotion of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Types of marketing include Social Media Marketing, Content Marketing, Search EngineOptimization (SEO) , Search Engine Marketing (SEM), Pay-Per-ClickAdvertising (PPC), Affiliate Marketing, Email Marketing.

 

Objectives

  • To help earn more online
  • To understand Online earning types
  • To understand Mobile App Promotions
  • To understand Video marketing

Pre-requisites

  • Everyone with basic computer skills
  • Basic knowledge in Microsoft office Suit.
  • Basic Content Writing Skills
  • Basic command in English language
  • Basic Command in Internet

Who should do the course

  • Project Managers
  • University graduate
  • SHS graduate
  • JHS graduate
  • Those willing to learn and build their career in web development

Course Content

  • What is Digital Marketing?
  • Why Digital Marketing?
  • Digital Marketing platforms?
  • Digital Marketing Strategy
  • Types of Digital Marketing – Organic & Paid
  • Digital Marketing VS Traditional Marketing
  • How is it different from traditional marketing?
  • ROI between Digital and traditional marketing?
  • What is a website
  • Types of websites?
  • Static Website
  • Dynamic Website
  • E-Commerce Website
  • Domain Booking
  • Web Hosting Purchase
  • Website Architecture
  • Keyword Analysis
  • Keyword Competition
  • What is SEO?
  • How do search engines work?
  • SEO Tools
  • Web position Analysis
  • Competition Analysis
  • Title Tag
  • Meta Description
  • Meta Tags
  • Alt Tag
  • Anchor Text
  • Header Tag
  • Robots.txt
  • Xml Sitemap
  • Webmaster
  • Google Analytics
  • Search Engine Submissions
  • Backlink Submission
  • Social Bookmarking
  • Classified Submissions
  • Article Submissions
  • Content Marketing
  • Image Marketing
  • Video Marketing
  • Video Strategy
  • Event Creations
  • Google+

    • Set-up and usage
    • Company profile
    • Communities Creations
    • Promotions
    • Event Creations

    Facebook

    • Profile Creations
    • Creating groups and pages
    • Tips and Guides
    • Posts And promotions
    • Events Creations
    • Video Marketing
    • Promotional Techniques
    • Integration Techniques

    Twitter

    • Set-up and usage
    • Tips
    • Promoted Tweets
    • Video Marketing
    • Promotional Techniques
    • Integration Techniques
    • Analytics

    LinkedIn

    • Profile Creations
    • Company Page Creations
    • Tips and Guides
    • Linkedin posts
    • Linkedin promotions
    • Linkedin Groups
    • Video Marketing
    • Promotional Techniques
    • Integration Techniques

    Instagram

    • Integration Techniques
    • Promotional Techniques
  • Introduction to SEM

    Google Adwords
    • Search Advertising
    • Display Advertising
    • Mobile Advertising
    • Video Advertising
    • Shopping Advertising
    • Report generation
    Google Adwords Express
    • Setup
    • Google Mapping Ads
    Bing Ads
    • Setup
    • Marketing
  • Facebook
    • Sing up
    • Payments Methods
    • Paid Promotion
    • Video Ads
    • Event Marketing
    Twitter
    • Set-up and usage
    • Tips
    • Promoted Tweets
    LinkedIn
    • Setup Paid Ads
    • LinkedIn Post promotions
    • LinkedIn Paid Campaigns
  • What is Affiliate Marketing
  • Components of Affiliate Marketing
  • Affiliate marketing types
  • Affiliate marketing tools
  • Earning Techniques
  • How Email Marketing Works?
  • Types of emails
  • What to write
  • How to write
  • list creation
  • Creating e-mailers
  • Tracking emailers
  • Create Template
  • Reporting
  • Android Apps
  • iPhone Apps
  • Marketing Strategies
  • Marketing Tips
  • Google Adsense

    • Content Marketing
    • Video Marketing 
    • Resume Preparation Guidance 

Digital Marketing Duration

If you’re interested in this course. Call us on 02494564620201003139 or complete the form below and a member of our team will get back to you as soon as possible